Smart Cooler Screens

One pane of glass: merchandising and ad revenue

A cooler door is prime real estate doing one job: keeping things cold. Replace the glass with a screen and it can do three — sell brand campaigns as retail media inventory, merchandise what's inside with a live planogram, and watch its own shelves for out-of-stocks. The catch is that doing all three usually means three systems and a cloud video pipeline nobody's privacy team wants to approve.

On TelemetryOS, the cooler door is one application. The screen runs a full-door brand ad in rotation, then flips to a live planogram view as a shopper steps in — the transition decided by on-device computer vision, with no cloud round-trip. Campaigns are scheduled by daypart, store, or campaign from one console, and proof-of-play logs make every door sellable, auditable inventory.

The same device watches the shelves. An interior camera runs detection models locally on TelemetryOS Edge AI, flagging an empty facing the moment it happens — while the glass keeps selling. Footage is processed on the device, with no faces or PII stored, and because devices cache and play content locally, an outage never blanks a paid placement or pauses detection.

Built for c-store and grocery operators

Cooler screens earn their keep at fleet scale, and fleet scale is what the TelemetryOS console is for. Device health, content schedules, and playback verification are visible across every door in every store, so a failed screen is a dashboard alert before it's a missed impression or an angry brand partner. End-caps, shelf-edge screens, and checkout displays run on the same platform, from the same pipeline.

For integrators and retailers, the application layer is open. Cooler applications are built with a React SDK and deployed git-to-screen, and TelemetryOS enables applications to connect to ad servers, planogram systems, and inventory platforms over any REST API — so out-of-stock flags can flow straight into replenishment, and campaign bookings can flow straight onto the glass. One platform, one device per door, three revenue and labor stories.