In-Store Retail Media Networks

Turn shelves into an ad network

Retail media is moving into the store, and the store has a problem the web never had: thousands of physical screens, spread across hundreds of locations, that all have to run the right campaign at the right time — with evidence that they did. A grocery end-cap promoting the product right beside it is a high-value placement, but only if the operator can book it, run it, and prove it played.

TelemetryOS runs the screen network as a managed application fleet. Campaigns are scheduled by daypart, store, or campaign group from one console, so a brand flight can launch across every end-cap in a region at 8am Monday and end cleanly two weeks later. Shelf-edge screens, end-caps, and cooler doors are all applications on the same platform, targeted from the same pipeline.

Proof-of-play is built into the platform, not bolted on. Every device logs what played, where, and when, and that record flows back to the console — the reconciliation data that turns in-store screens into sellable inventory. And because devices cache and play content locally, a store's network outage never blanks a paid placement; logs sync when connectivity returns.

Built for operators selling inventory

A retail media network is only as sellable as it is operable. The TelemetryOS console gives operators one view of the entire fleet — device health, content schedules, and playback verification across every store — so a dark screen is a dashboard alert before it becomes a make-good conversation with a brand.

Because TelemetryOS is an application platform, the network can grow beyond looping creative. Applications are built with a React SDK and deployed git-to-screen, so a retail media application can connect to ad servers for automated campaign booking, pull live product data to pair ads with on-shelf availability, and report playback back for billing. For integrators and retailers, that means one platform carries the network from pilot aisle to chain-wide rollout.